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MIS 517

Department

Management Information Systems

Course Code

MIS 517

Course Title

E-Business Strategy

Course Credit

3

Prerequisite Course

 -

Course Level

Master of E-business – level 1

Course Description

 

This is a course focused on the business strategy implications of the digital economy. It is primarily a case based class where students learn to develop and use the managerial and strategic reasoning skills needed to guide their organizations in the turbulent digital market place. This is a technology class only to the extent that students can use the existing web infrastructure to facilitate their interactions with students, team members, and the professor. Students will have the opportunity to develop critical thinking skills to evaluate and react to changing market trends and align the E-Business strategy with business operations.

Course Material

Pearlson, K. E., and Saunders, C. S., Managing and Using Information Systems, 4th ed. Hoboken, NJ: Wiley, 2010  (ISBN: 978-0-470-34381-4)

Reading Recommendation

M. Papazoglou and P.M.A. Ribbers, E-Business: Organizational and Technical Foundations, John Wiley and Son, 2006, ISBN 0-470-84376-4.

James D. McKeen & Heather Smith, IT Strategy in Action, Prentice Hall, 2008

Jack D. Callon,  Competitive Advantage through Information Technology, McGraw-Hill, 2000.

Barbara C. McNurlin, Information Systems Management in Practice  Pearson/Prentice hall, 2004.

Carr N.G. Does IT Matter? Information Technology and the Corrosion of Competitive Advantage MA: Harvard Business School Press, 2002.

R. D'Aveni Hypercompetition: Managing the Dynamics of Strategic Maneuvering.  New York:  Free Press, 1994.

P. Evans and T. Wurster Blown to Bits. Boston, MA: Harvard Business School Press, 2000.

M. Porter, Competitive Advantage.  New York:  Free Press, 1985.

Course Language

 English

تاريخ آخر تحديث : يناير 12, 2023 12:51ص