BUS 545
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Department |
Marketing |
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Course Code |
BUS 545 |
| Marketing Research | |
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Course Credit |
3 hours |
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Prerequisite Course |
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Course Level |
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Course Description |
This course aims at exploring the use of the scientific method in defining and dealing with problems in marketing management. The course includes a detailed study of the role of information in marketing deci sion making; the role of marketing information systems; nature, scope and role of marketing research; types of marketing research studies; design and execution of marketing research projects and problems which may face researchers in conducting marketing research. |
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Course Material |
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Reading |
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Course Language |
English
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