BUS 543
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Department |
Marketing |
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Course Code |
BUS 543 |
| Marketing Distribution Channels | |
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Course Credit |
3 hours |
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Prerequisite Course |
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Course Level |
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Course Description |
This course focuses on the strategies related to the management of marketing activities within the channels of distribution. Emphasis is placed upon description of various marketing institutions (e.g., wholesalers and retailers), the evolution of channel systems, interorganizational management issues, how channels are organized, and how they should be organized. Attention is also given to the analysis of physical distribution systems. Readings and case studies are heavily utilized. |
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Course Material |
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Reading |
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Course Language |
English |
