BUS 541
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Department |
Management |
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Course Code |
BUS 541 |
| Marketing Management | |
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Course Credit |
3 hours |
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Prerequisite Course |
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Course Level |
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Course Description |
This course emphasizes the managerial aspects of the marketing function. The focus is placed upon the criteria, both quantitative and qualitative, used in evaluating marketing alternatives, choosing among these alternatives, and making marketing decisions. The course includes topics such as: analysis of the marketing environment and competition, marketing research, consumer analysis, product development and management, promotion, cost and demand analysis, pricing, and channels of distribution. Service and international marketing are emphasized in the course. Case analysis and projects are essential parts of this course. |
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Course Material |
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Reading |
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Course Language |
English |
