Course Code

MKT403

Course Title

Electronic Marketing

Course Credit

3 hours

Prerequisite Course

MKT 201

Course Level

4

Course Description

General description in the form used in Bulletin or handbook

Course Material

List Essential References Materials (Journals, Reports, etc.)

Provided as the course proceeds

Journal article (Obama case)

Reading Recommendation

Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston. Internet Marketing: Strategy, Implementation and Practice (4th Edition). Prentice Hall.

Coarse Language

English