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MKG 544



Course Code

MKG 544

Course Title

E-Marketing and its application

Course Credit


Prerequisite Course


Course Level


Course Description

This course takes on a comprehensive method in viewing the world of Internet marketing in an understandable and accessible way. It explores key marketing concepts in the context of` today's digital/Internet environment. The course is designed to explore the relationship between Internet and traditional marketing, building on prior learners' knowledge of positioning, target markets, and direct response marketing.

Course Material


Reading Recommendation


Course Language


Last updated on : January 12, 2023 12:51am