MKG 544
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Department |
Marketing |
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Course Code |
MKG 544 |
| E-Marketing and its application | |
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Course Credit |
3 |
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Prerequisite Course |
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Course Level |
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Course Description |
This course takes on a comprehensive method in viewing the world of Internet marketing in an understandable and accessible way. It explores key marketing concepts in the context of` today's digital/Internet environment. The course is designed to explore the relationship between Internet and traditional marketing, building on prior learners' knowledge of positioning, target markets, and direct response marketing. |
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Course Material |
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Reading Recommendation |
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Course Language |
English |
