MKG 551
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Department |
Marketing |
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Course Code |
MKG 551 |
| Global Business Management | |
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Course Credit |
3 hours |
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Prerequisite Course |
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Course Level |
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Course Description |
Global Business is an analytical course whereby students get exposes to the various elements that impact global business and analyze in a methodical way how international firms are managed.Business environments are examined both at macro and micro levels from a multidisciplinary integrative perspective to tackle issues such as the political, economical, cultural, and legal elements that shape the global business environment. The second part of the course provides a framework for analyzing the management of these global businesses at the strategic as well as the functional level such as organization, marketing, finance, operations and human resources management. |
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Course Material |
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Reading Recommendation |
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Course Language |
English |
