MKG 541
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Department |
Marketing |
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Course Code |
MKG 541 |
| Strategic Marketing | |
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Course Credit |
3 hours |
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Prerequisite Course |
MKG 501 |
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Course Level |
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Course Description |
This course focuses on the role of strategic marketing planning in business organizations. The relationships between strategic marketing planning and strategic corporate and business planning are discussed. The course analyzes the factors influencing the marketing planning process and discusses in detail the elements and formulation of the strategic and tactical marketing plans. Students will be exposed to several training tools during the course such as extra readings, simulation games, case studies, and/or term papers. |
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Course Material |
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Reading Recommendation |
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Course Language |
English |
