MKG 501
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Department |
Marketing |
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Course Code |
MKG 501 |
| Marketing | |
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Course Credit |
3 hours |
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Prerequisite Course |
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Course Level |
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Course Description |
This course emphasizes the managerial aspects of the marketing function. The focus is placed upon the criteria, both quantitative and qualitative, used in evaluating marketing alternatives and in choosing among these alternatives within a global environment characterized by continuous change and is influenced by social, economic, and competitive forces that are getting tougher over time. The course includes topics related to the decision making process such as: marketing research and marketing information systems, cost and demand analysis, competition, product management and development, advertising and promotion, sales management, pricing, and channels of distribution. The course includes applications on case studies and various readings. |
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Course Material |
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Reading Recommendation |
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Course Language |
English |
