Course Code

MKT 455

Course Title

Product Management

Course Credit

3 hours

Prerequisite Course

MKT 201

Course Level

4

Course Description

Product management is an elective course and assumes that the student has taken the Core Marketing classes. The purpose of this course is to provide students with a better understanding of the new-product development process, highlighting the inherent risks and different strategies for overcoming them

Course Material

Baker, Michael & Hart, Susan (2007). Product Strategy and Management. 2nd ed. Prentice Hall.

Merle Crawford and Anthony Di Benedetto (2015). New Products Management (11th Ed.). McGraw-Hill: Irwin.

Reading Recommendation

Rice, M., Liefer, R. and O’Connor, G (2002). Assessing Transition Readiness for Radical Innovations. Research-Technology Management, 45(6), 50-56.

Coarse Language

English