MKT 402
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Department |
Marketing Department |
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Course Code |
MKT-402 |
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Course Title |
Distribution Management and Marketing Institutions |
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Course Credit |
3 Hours |
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Prerequisite Course |
MKT 201, Principles of Marketing |
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Course Level |
Seventh Level |
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Course Description
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This course discusses the theories, principles, systems, and practices that are related to the movement ofgoods and services from producing companies to final users. It explains the processes of designing and managing distribution channels in industrial, consumer, and service markets. The course examines the economic and behavioral problems emanating between producers and middlemen. It also studies the methods and techniques of the physical distribution of goods.Understanding the link between distribution management and functional areas in the organization. Knowing the main theories and concepts of distribution management. Gaining the skills required to set an integrated distribution plan.Identifying the types of marketing institutions in the Kingdom and comparing them to their counterparts globally. |
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Course Material |
Name of the book :Bert Rosenbloom. (2013). Marketing channels. A Management View, 7/e, South Western Cengage Learning. |
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Reading Recommendation
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Anne Coughlan, Erin Anderson, Louis W. Stern, and Adel El-Ansary,(2006). Marketing Channels, 7th edition, Prentice-Hall. Linda Gorchels, Linda Gorchels (Author) (a) › Visit Amazon's Linda Gorchels Page (b) Find all the books, read about the author, and more. (c) See search results for this author (d) Are you an author? Learn about Author Central (e) Edward Marien, and Chuck West, (2004). The Manager's Guide to Distribution Channels. McGraw-Hill. |
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Course Language |
English |
