MKT 401
Course Code |
MKT 401 |
Course Title |
Marketing Communications |
Course Credit |
3 hours |
Prerequisite Course |
MKT 201 |
Course Level |
4 |
Course Description |
General description in the form to be used for the Bulletin or handbook should be attached |
Course Material |
Blythe, J. (Latest Ed). Essentials of Marketing Communications. Prentice-Hall. |
Reading Recommendation |
Fill C. (Latest Ed). Marketing Communications, 5th edition. Pearson. Belch, G. E. & Belch, M. A. (Latest Ed). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill. |
Coarse Language |
English |