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MKT 401

Course Code

MKT 401

Course Title

Marketing Communications

Course Credit

3 hours

Prerequisite Course

MKT 201

Course Level

4

Course Description

General description in the form to be used for the Bulletin or handbook should be attached

Course Material

Blythe, J. (Latest Ed). Essentials of Marketing Communications. Prentice-Hall.

Reading Recommendation

Fill C. (Latest Ed). Marketing Communications, 5th edition. Pearson.

Belch, G. E. & Belch, M. A. (Latest Ed).  Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.

Coarse Language

English

 
Last updated on : January 12, 2023 12:51am