MKT 303
|
Course Code |
MKT 303 |
|
Course Title |
Selling Skills & Sales Management |
|
Course Credit |
3 hours |
|
Prerequisite Course |
MKT 201 |
|
Course Level |
4 |
|
Course Description |
Course Description (Note: General description in the form to be used for the Bulletin or handbook should be attached |
|
Course Material |
Richard R Still, Edward W Cundiff, Norman A P Govoni(2012). Sales Management - Decisions, Strategies and Cases. 5th edition. Prentice-Hall, New Jersey. Carlton A. Pederson, Milburn D. Wright and Barton A.Weitz / Richard D.Irwin (2013). Selling Principles and Methods. 7th edition. Richard D Irwin. |
|
Reading Recommendation |
Rolph E Anderson, Joseph H Hair & Alan J Bush (2013). Professional Sales Management. 2nd edition. McGraw-Hill. |
|
Coarse Language |
English |
