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MKT 303

Course Code

MKT 303

Course Title

Selling Skills & Sales Management

Course Credit

3 hours

Prerequisite Course

MKT 201

Course Level

4

Course Description

Course Description (Note:  General description in the form to be used for the Bulletin or handbook should be attached

Course Material

Richard R Still, Edward W Cundiff, Norman A P Govoni(2012). Sales Management - Decisions, Strategies and Cases. 5th edition. Prentice-Hall, New Jersey.

Carlton A. Pederson, Milburn D. Wright and Barton A.Weitz / Richard D.Irwin (2013). Selling Principles and Methods. 7th edition. Richard D Irwin.

Reading Recommendation

Rolph E Anderson, Joseph H Hair & Alan J Bush (2013). Professional Sales Management.  2nd edition. McGraw-Hill.

Coarse Language

English

 
Last updated on : January 12, 2023 12:51am