MKT 302
Course Code |
MKT 302 |
Course Title |
Marketing Research |
Course Credit |
3 hours |
Prerequisite Course |
MKT 201 |
Course Level |
4 |
Course Description |
General description in the form to be used for the Bulletin or handbook should be attached) |
Course Material |
Zikmund, W. G. & Babin, B. J. ( 2007). Essentials of Marketing Research,9th edition. South-Western: Cengage Learning. |
Reading Recommendation |
Harper W Boyd, Ralph Westfall and Stanley F Stasch. (2012). Marketing Research, 7th edition. Richard D Irwin |
Coarse Language |
English |