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MIS 544


Management Information Systems

Course Code

MIS 544

Course Title

E-Marketing and Its Applications

Course Credit


Prerequisite Course


Course Level


Course Description

This course takes on a comprehensive method in viewing the world of Internet marketing in an understandable and accessible way. It explores key marketing concepts in the context of` today's digital/Internet environment. The course is designed to explore the relationship between Internet and traditional marketing, building on prior learners' knowledge of positioning, target markets, and direct response marketing.

Course Material

Name of the book

·         Digital Marketing: Strategy, Implementation and Practice, Fifth Edition. By Dave Chaffey and Fiona Ellis-Chadwick,  ISBN-10: 0273746103 • ISBN-13: 9780273746102, ©2012 • Pearson

Reading Recommendation


·         E-marketing, International Edition, 7/E by Judy Strauss and Raymond Frost, ISBN-10: 1292000414,  ISBN-13: 9781292000411, ©2014 • Pearson

Course Language

Ex: English

Last updated on : January 12, 2023 12:51am