MIS 544
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Department |
Management Information Systems |
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Course Code |
MIS 544 |
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E-Marketing and Its Applications |
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Course Credit |
3 |
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Prerequisite Course |
- |
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Course Level |
5 |
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Course Description |
This course takes on a comprehensive method in viewing the world of Internet marketing in an understandable and accessible way. It explores key marketing concepts in the context of` today's digital/Internet environment. The course is designed to explore the relationship between Internet and traditional marketing, building on prior learners' knowledge of positioning, target markets, and direct response marketing. |
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Course Material |
Name of the book · Digital Marketing: Strategy, Implementation and Practice, Fifth Edition. By Dave Chaffey and Fiona Ellis-Chadwick, ISBN-10: 0273746103 • ISBN-13: 9780273746102, ©2012 • Pearson |
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Reading Recommendation
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· E-marketing, International Edition, 7/E by Judy Strauss and Raymond Frost, ISBN-10: 1292000414, ISBN-13: 9781292000411, ©2014 • Pearson |
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Course Language |
Ex: English |
