BIZ 562
|
Department |
Management |
|
Course Code |
BIZ 562 |
| Product Development | |
|
Course Credit |
4 |
|
Prerequisite Course |
- |
|
Course Level |
- |
|
Course Description |
This course aims to provide students with both theoretical and practical understanding of the concepts, tools, methods, and processes involved in developing, launching and managing new products. The course will require participants to put together development (NPD), launch and product management plans for real products as students work in teams to pitch their product strategies to a going concern developing online products. |
|
Course Material |
- |
|
Reading Recommendation |
- |
|
Course Language |
English |
