BIZ 560
|
Department |
Management |
|
Course Code |
BIZ 560 |
| Marketing Technology-based Products and Services | |
|
Course Credit |
4 |
|
Prerequisite Course |
- |
|
Course Level |
- |
|
Course Description |
What differentiates high-tech markets from more traditional ones is the environment-shrinking product life cycles, rapid changes in information and knowledge, and great uncertainty about competitors. This course teaches techniques for developing and executing marketing strategies to support the commercialization of IP and technology in technology-intensive markets |
|
Course Material |
- |
|
Reading Recommendation |
- |
|
Course Language |
English |
