Objectives
- To comprehend and Analyze business problems using appropriate technology and numerical skills.
- To express ideas clearly, concisely, precisely, and logically in oral and written communication.
- To demonstrate awareness of ethical issues and responsibilities affecting business decisions, processes and actions.
- To obtain basic knowledge of various marketing functional areas and their relationship to other functional areas in the firm and to stakeholders.
- To employ knowledge of international Marketing by understanding the importance of teamwork, leadership, culture and diversity from the global perspective.
- To formulate, implement and evaluate marketing strategies in organizations.