Department

Marketing

Course Code

MKG 551

Course Title

Global Business Management

Course Credit

3 hours

Prerequisite Course

-

Course Level

-

Course Description

Global Business is an analytical course whereby students get exposes to the various elements that impact global business and analyze in a methodical way how international firms are managed.  Business environments are examined both at macro and micro levels from a multidisciplinary integrative perspective to tackle issues such as the political, economical, cultural, and legal elements that shape the global business environment.  The second part of the course provides a framework for analyzing the management of these global businesses at the strategic as well as the functional level such as organization, marketing, finance, operations and human resources management.

Course Material

-

Reading Recommendation

Course Language

English