MKT 304
|
Course Code |
MKT 304 |
|
Course Title |
Global Marketing |
|
Course Credit |
3 hours |
|
Prerequisite Course |
MKT201 |
|
Course Level |
4 |
|
Course Description |
General description in the form used in Bulletin or handbook |
|
Course Material |
Czinkota, M. R. & Ronkainen, I. A. (2016). International Marketing. 10th edition. Cengage Learning. |
|
Reading Recommendation |
Kate, G., & David, H. (2013). Global Marketing. 3rd edition. South Western Cengage Learning.
|
|
Coarse Language |
English |
