MKT 302
|
Course Code |
MKT 302 |
|
Course Title |
Marketing Research |
|
Course Credit |
3 hours |
|
Prerequisite Course |
MKT 201 |
|
Course Level |
4 |
|
Course Description |
General description in the form to be used for the Bulletin or handbook should be attached) |
|
Course Material |
Zikmund, W. G. & Babin, B. J. ( 2007). Essentials of Marketing Research,9th edition. South-Western: Cengage Learning. |
|
Reading Recommendation |
Harper W Boyd, Ralph Westfall and Stanley F Stasch. (2012). Marketing Research, 7th edition. Richard D Irwin |
|
Coarse Language |
English |
