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تجاوز إلى المحتوى الرئيسي

BIZ 560

Department

Management

Course Code

BIZ 560

Course Title

Marketing Technology-based Products and Services

Course Credit

4

Prerequisite Course

-

Course Level

-

Course Description

What differentiates high-tech markets from more traditional ones is the environment-shrinking product life cycles, rapid changes in information and knowledge, and great uncertainty about competitors. This course teaches techniques for developing and executing marketing strategies to support the commercialization of IP and technology in technology-intensive markets

Course Material

-

Reading Recommendation

-

Course Language

English

تاريخ آخر تحديث : يناير 12, 2023 12:51ص