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Undergraduate program

Marketing Degree Requirements in Brief

No. of  Hours

Requirements

31

Preparatory Year Requirements

12

University Requirements

27

College Requirements

57

Department Requirements:

Compulsory (42 hrs)

Electives (15 hrs):

Major Electives (6 hours)

Non-major electives (9 hours)

03

Free electives

06

Internship

136

Total Credit Hours Required for Graduation

        

Marketing Degree Requirements in Detail

Requirements

Courses

Prerequisite

Credit Hours

Total

  1. Preparatory Year Requirements

Preparatory Year Requirements

ENG 140 – English I

 

8

31

 

MAT 140 – Introduction to Mathematics

 

2

 

MTH 140 – Learning, Thinking & Research Skills

 

3

 

TEC 140 – Computer Skills

 

3

 

HLT 140 – Health & Fitness

 

1

 

ENT 101 – Entrepreneurship

 

1

 

COM 140 – Communication Skills

 

2

 

ENG 150 – English II

 

8

 

MAT 150 – Calculus

 

3

2. University Requirements

University Requirements

ISL 101 – Introduction to Islam

 

2

12

 

ISL 102 – Islam & Society

 

2

 

ISL 103 – Economic system in Islam

 

2

 

ISL 104 – Political system in Islam

 

2

 

ARA 101 – Linguistic Skills

 

2

 

ARA 102 – Arabic Writing

 

2

3. College Requirements

College Requirements

MGT 101 - Principles of Management & Business

 

3

27

 

ECO  101 - Principles of Microeconomics

ECO 101

3

 

ECO  102 - Principles of Macroeconomics

 

3

 

ACT 201 - Principles of Accounting & Reporting

ACT 201

3

 

ACT 202 – Principles of Cost & Managerial Accounting

 

3

 

FIN 200 - Principles of Finance

MAT 140, ACT 201

3

 

STA 107 - Principles of Business Statistics

MAT 140

3

 

MKT 201 – Principles of Marketing

MGT 101, ECO 101

3

 

MIS 201 – Management Information Systems

MGT 101

3

 

ECO  101 - Principles of Microeconomics

ECO 101

3

 

ECO  102 - Principles of Macroeconomics

 

3

4. Department Requirements

Department Compulsory Requirements

MKT 301 - Consumer Behavior

MKT 201

3

42

MKT 302 - Marketing Research

STA 107, MKT 201

3

MKT 401 - Marketing Communications

MKT 201

3

MKT 402 - Distribution Management & Marketing Institutions

MKT 201

3

MKT 403 - Electronic Marketing

MIS 201, MKT 201

3

MKT 410 - Strategic Marketing

MKT 201

3

STA 207 - Managerial Statistics

MGT 101

3

MGT 121 - Organizational Behavior

MGT 101

3

MGT 210 - Legal Environment of Business

MGT 101

3

MGT 371 - Operations Management

MGT 101

3

MGT 214 - Business Ethics & Social Responsibility

MGT 101, FIN 200

MKT 201

3

MGT 330 - Managerial Skills

MGT 101

3

MGT 411 - Strategic Management

MGT 101, FIN 200, MKT 201

3

MGT 302- International Business

MGT 101

3

Department Elective Requirements

Major Electives (6 hours)

MKT 303 - Selling Skills & Sales Management

 

MKT 201

 

3

 

 

 

 

 

 

 

 

 

15

MKT 304 - Global Marketing

MKT 201

3

MKT 452 - Service Marketing

MKT 201

3

MKT 454 - Industrial Marketing

MKT 201

3

MKT 455 - Product Management

MKT 201

3

Non-major Electives (9 hours)

STA 307 - Managerial Forecast

 

STA 207

 

3

MGT 103 - Management of Small- and Medium-size businesses

MGT 101

3

ECO 421 - Feasibility Studies

ECO 102

3

ECO 211 - The Economics of Money and Bank

ECO 102

3

ECO 327 - Knowledge Economies

ECO 102

3

PSY 104 - Introduction to Psychology

--

3

PSY 132 - Social Psychology

--

3

MIS 214 - Data Bases I

MIS 201

3

FIN 220 - Investment Basics

FIN 200

3

FIN 351 - Finance and real estate investment

FIN 220

3

MC 205 - Speech Communication

--

3

5. Free Electives

Free Electives

Free hours

 

3

3

6. Internship

Internship

Internship

 

6

6

Total

136

 

COURSE DESCRIPTIONS

Bachelor of Science in Business Administration (BSBA) Marketing Department 

Code & No : MKT 201

Course : Principles of Marketing

Credits : 3 (3+0+0)

Pre-requisite : MGT 101, Econ 101

A survey of marketing activities in business and non-profit organizations. The course explains marketing principles, concepts, and activities in domestic and international markets and how these activities are affected by the cultural, social, economic, competitive, technological, and legal environments surrounding marketers. It also explains the role played by the marketing function in achieving organizational objectives and in sustaining the national economy. Discussion includes planning, implementation, and control of marketing programs using the four marketing mix elements: product, price, place, and promotion.

 

Code & No : MKT 301

Course : Consumer Behavior

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

The study of buying and consumption behavior of individuals and families and the various factors influencing their buying decisions including cultural, social, psychological, and situational factors. The course discusses the principles, concepts, and theories with roots in other social sciences and applies them to the purchasing and consumption behavior of individuals. Special attention is given to the ways in which these principles, concepts and theories can be applied effectively to marketing strategies.

 

Code & No : MKT 302

Course : Marketing Research

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course introduces the student to the basic concepts and processes of marketing research and to its role in the modern business environment. It discusses the methodology used in gathering, recording, analyzing, and interpreting marketing data to aid executives in making marketing decisions. The course stresses the real world practice of marketing research, in addition to the theoretical aspects and statistical techniques.

 

Code & No : MKT 303

Course : Salesmanship & Sales Management

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course focuses on two areas: personal selling and sales management. In regard to personal selling, the course discusses the selling process and its stages as well as selling methods and techniques. As to sales management, the course covers the functions of sales management, sales organization, planning selling activities, determining selling areas, controlling selling activities, and establishing, organizing, managing, compensating, motivating, supervising, and evaluating the performance of the sales force.

 

Code & No : MKT 304

Course : Global Marketing

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course focuses on the key issues of global marketing management including decision making processes of global managers in determining policies regarding marketing planning, marketing mix strategies, and organizing and controlling global operations in a complex and constantly changing business environment.

 

Code & No : MKT 401

Course : Marketing Communications

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course focuses on contemporary approaches to marketing communications and how they can be integrated with effective marketing strategy. These include advertising, personal selling, sales promotional techniques, publicity, internet marketing, direct marketing and beyond. It will provide a knowledge base that will allow students to research and evaluate a company’s promotional activities and use this information in developing effective communication programs and strategies.

 

Code & No : MKT 402

Course : Distribution Management & Marketing Institutions

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course discusses the theories, principles, systems, and practices that are related to the movement of goods and services from producing companies to final users. It explains the processes of designing and managing distribution channels in industrial, consumer, and service markets. The course examines the economic and behavioral problems emanating between producers and middlemen. It also studies the methods and techniques of the physical distribution of goods.

 

Code & No : MKT 403

Course : Electronic Marketing

Credits : 3 (3+0+0)

Pre-requisite : MKT 201,

This course explains the increasing influence of information technology on modern-day marketing strategies and practices. Through lectures, discussions, and projects, the student gains basic understanding of the ways in which the Internet combined with information systems are used in marketing activities. Students must be knowledgeable with the use of computers, common Internet languages such as HTML, and Internet tools such as World Wide Web browsers, electronic mail, and search engines. The course includes hands-on exercises/projects to be implemented on the Internet.

 

 Code & No : MKT 410

Course : Strategic Marketing

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course focuses on the processes of planning, organizing, implementing, and controlling the marketing activities of the firm. It provides full coverage of both short-term and strategic planning of marketing activities and its relationship to corporate strategic planning. It also discusses how to develop a strategic marketing plan considering all internal and external environmental factors. Strategic analytical tools are further discussed in order to achieve a strong competitive position for the firm in the market.

 

Code & No : MKT 452

Course : Service Marketing

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

The course focuses on the marketing activities, practices, and plans of two types of firms: firms offering intangible services, and firms producing and selling goods that are combined with services. It discusses service characteristics, the differences between goods marketing and services marketing and their effects on the marketing strategy of services, consumer behavior in service purchase, service marketing mix, consumers’ evaluation of service quality, and how to build strong and long-lasting relationships with service customers.

 

 Code & No : MKT 454

Course : Industrial Marketing

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course provides a comprehensive overview of the ways in which business services and industrial products are marketed to businesses, institutions, government bodies and resellers. Topics include understanding organizational buying behavior, facilitating the buyer/seller dyad, forming strategic alliances and networks, formulating industrial marketing strategy, developing and administering industrial products and services, negotiations and bidding tactics, promoting industrial products and industrial selling, trade shows, and Internet integration into business marketing.

 

Code & No : MKT 455

Course : Product Management

Credits : 3 (3+0+0)

Pre-requisite : MKT 201

This course discusses the importance of new product development, its stages, analysis, evaluation techniques, and alternative methods of market testing. The course also explains the role and responsibilities of the product manager, the category manager, and the brand manager in contemporary organizations under prevailing stiff competition, and the challenges and opportunities associated with the introduction of new products.

 

 

Code & No : MKT 477

Course : Cooperative Program Training

Credits : 6 (3+0+0)

Pre-requisite :

…..

 

Study Plan Model

     First Year

Second Semester

First Semester

Credit Hours

Course Title

Course No.

Credit Hours

Course Title

Course No.

1

Entrepreneurship

ENT 101

3

IT and Computer Skills

CT 140

3

Learning, Thinking, & Research Skills

CI 140

2

Math (1) – Intro to Mathematics

MATH 140

3

Math (2) - Calculus

MATH 150

2

Communication Skills

MC 140

1

Health & Fitness

HLT 150

8

English (1)

ENG 140

8

English (2)

ENG 150

 

 

 

16

Total

15

Total

 

     Second Year

Fourth Semester

Third Semester

Credit Hours

Course Title

Course No.

Credit Hours

Course Title

Course No.

3

Principles of Macroeconomics

ECO  102

3

Principles of Management & Business

MGT 101

3

Principles of Finance

FIN 200

2

Arabic Linguistic Skills

ARA 101

3

Principles of Marketing

MKT 201

3

Principles of Microeconomics

ECO 101

3

Management Information Systems

MIS 201

3

Principles of Business Statistics

QUA 107

3

Principles of Costs &  Managerial Accounting

ACCT 202

3

Principles of Accounting & Reporting

ACCT 201

15

Total

14

Total

 

     Third Year

Sixth Semester

Fifth Semester

Credit Hours

Course Title

Course No.

Credit Hours

Course Title

Course No.

3

International Business

MGT 302

2

Arabic Expository Writing

ARA 103

3

Marketing Research

MKT 302

3

Organizational Behavior

MGT 121

3

Managerial Skills

MGT 330

3

Managerial Statistics

QUA 207

3

Operations Management

MGT 371

3

Legal Environment of Business

MGT 210

 

 

 

3

Consumer Behavior

MKT 301

12

Total

14

Total

                       

Forth Year

Eighth Semester

Seventh Semester

Credit Hours

Course Title

Course No.

Credit Hours

Course Title

Course No.

3

Electronic Marketing

MKT 403

3

Business Ethics & Social Responsibility

MGT 214

3

Strategic Marketing

MKT 410

3

Marketing Communications

MKT 401

3

Strategic Management

MGT 411

3

Distribution Management & Marketing Institutions

MKT 402

9

Total

9

Total

 

Fifth Year  

Ninth Semester

Credit Hours

Course Title

Course No.

6

Cooperative Program Training

MKT 477

6

Total

 

Credit  Hours

Other Requirements “Electives”

8

15

 

 

03

University Requirements

Department Requirements

- Major Electives (6 h.)

       - Non-major electives (9 h.)

Free electives

136

Total Credit Hours Required for Graduation

 

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