Course Code

MKT 452

Course Title

Service Marketing

Course Credit

3 hours

Prerequisite Course

MKT 201

Course Level

4

Course Description

    General description in the form to be used for the Bulletin or handbook should be attached

Course Material

Lovelock C. & Wirtz J. (2011), “Services Marketing-People, Technology, Strategy”, Pearson Education, Ed 7.

Reading Recommendation

Zeithaml, V.; Bitner, M.J. & Gremler, D.D. (2012), “Services Marketing- Integrating Customer Focus across the Firm”, McGraw-Hill, Ed. 2

Coarse Language

Emglish